The world of advertising is volatile and the modern day marketer has to keep up with the times. However,the best strategy will only work if there is a perfect blend of traditional and digital marketing practices. While digital marketing trends are highly conspicuous in contemporary business,printed signs and banners still remain prominent. Everywhere you look,there are signs and banners being employed by both small and major brands in every city.
As a business owner in the current marketing landscape,it is important to harness the power of promotional printing products even as you embrace newer technologies. If you are looking for a tested and proven advertising strategy,below are some of the reasons you should adopt this promotional technique
1. Cost Effective
When pitching for any marketing tool,you have to consider the ROI. Production costs for printed signs and banners are lower compared to other options such as video and TV adverts.
2. Targeted Advertising
One way to boost a promotional campaign is by getting the message across in the quickest way possible. This is exactly what a banner will do whether it is displayed on the roadside,at a trade fair or an event. Everyone who sees it is a potential customer and you will in effect be selling your brand to a very large audience. For example,let’s say you identify a group in your city that has a specific need and your organisation can fulfill that need; a customized banner targeting this group will work perfectly.
3. Reinforcing the Message
A beautiful sign at a busy intersection or any other high-traffic area will have a greater effect because the message will be seen many times. Every time someone looks at the banner and reads the message,it keeps resonating until eventually there is conversion.
The promotional materials you used last year at a local fair can still be reused for another campaign. This is unlike a TV advert,which will not get any traction if reused. In fact,most digital tools such as video only have a short shelf life and require refreshing in order to meet their objective.
5. Brand Recognition
If you use a catchy outdoor or indoor Ad featuring brand colors and messaging,it becomes easier for target audiences to identify with you. Over time,they will feel part of your brand. This is the reason major brands have never abandoned printed signs and banners because they serve to reconnect constantly with customers.
This marketing tool is hard to miss,flexible in design,affordable to produce and install,easily customizable and more effective than many options in the market. Simply put,banners and signs are the optimal advertising tools for your company.