On a recent Sunday early morning I had the unique and special enjoyment of exploring my house city of Austin,Texas on a Segway motorized automobile with my going to daddy and some other travelers. Besides the enjoyable of riding this brand-new machine which I have for years wished to try,taking part in the trip reminded me of the individuality of the city of Austin and why it is not quite like just about anywhere else. Austin somehow handles to preserve the right balance of the cutting edge of high-tech internet marketing company(s),the edginess of a lively youth culture,and the traditions of Texas.
As an Internet online marketer,I might not help however connect particular elements of this new-found appreciation for my city with what I believe are some essential insights about how my clients can better connect with customers online:
Insight # 1: Task your own style:
Austin represents an eclectic mix of conservative Texas custom,effective young specialists,and a postmodern hippy culture of artists and bohemians. People who go to from elsewhere for even a day or a week leave sensation like they have experienced something that is not quite like anywhere else they have experienced before. If you look closely,you will see on every 50th car approximately bumper stickers that say “Keep Austin Weird,” representing a quiet rallying cry of support for Austin’s special brand name of quirkiness. Similarly,your Website needs to task who and what you are. Your goal ought to NOT be to attract hordes of prospects to your website. Your goal ought to be to attract a steady stream of prospects who have a high probability of transforming into paying customers.
Insight # 2: Honor your brand name:
Austin has its own variation of the Hollywood Walk of Fame called,aptly,the Texas Walk of Fame. Pathway stars etched with the names of famous Austinites from authors to entertainers can be seen downtown. Austin is proud of its favorite children and children. Even while Austin tries to change with the 21st Century,it remembers those that assisted make it fantastic. Taking a cue from the Texas Walk of Fame,your business needs to establish a clear brand name technique. Who your business is and what it means stumbles upon on your Website in ways you can not even picture. The brains of your visitors take in thousands of visual hints per 2nd,and those visitors are making judgments about your business based upon what they see there. Once again,the goal is not to please every visitor. Rather,the goal is to honor your brand name and to let the “star” of your brand name shine through on your website.
Insight # 3: Shake things up from time to time:
A check out to many parts of downtown Austin suggests that the city is currently in the throes of modification. Huge building and construction tasks are underway to build the needed residential and organisation infrastructure to accommodate moving demographics. This is a bit unpleasant to vehicle drivers (and we dedicated Segway-ists!) attempting to get around the city. But,the city planners are wise adequate to know that by proactively changing they are growing. The alternative is to approach stagnation. Worldwide of Web traffic,this insights requires you to revisit your website regularly. Include some RSS feeds. Modification your skins. Start a blog site and upgrade it routinely. Set up a widget. Freshen up your content. Do what you can to make visitors stay up and take notification: you will be viewed as fresh and cutting edge.
Insight # 4: Be innovative:
On my trip I discovered that the city of Austin has an exceptionally innovative car share program whose goal is to reduce downtown traffic and pollution while helping locals to get around. The program has a number of designated parking spaces around the city for a handful of automobiles that can be rented by the hour. If a downtown resident has a medical professional’s visit or other transportation requirement,they just appear to the car at the correct time and off they go. Extremely cool! So (you thought it),your Website needs to be similarly innovative. Being innovative does not imply reinventing the (mouse) wheel: it just implies doing something that you have not attempted before that will make a favorable distinction in the lives of your visitors. They will thank you for it with more organisation than you can deal with.
Insight # 5: Proactively drive traffic to your website:
As cool as Austin is,the city is wise enough to know that they require to get the word out about Austin. So,in 1991 they created the motto “The Live Music Capital of the World” to boast that they actually had more live music locations per capita than even New york city City and Nashville. By the exact same token,your Website can be the best website worldwide,however if you do not actively try to drive traffic to your website you are losing out on a substantial chance. From pay-per-click (PPC) advertising to post and video marketing,there are many genuine ways to get people to your Website. Prevent the “Build it and they will come” misconception. The technique ought to be to build a helpful website with excellent content – and then wisely drive traffic to your website.
Insight # 6: Know your audience:
Austin has a clear vision of itself in 10 or twenty years from now. There are various tasks underway to attract effective,young specialists to the city with innovative advancements that put a focus on strolling and accessibility rather than on vehicles. Similarly,whatever you do to drive traffic to your Website needs to have your target audience in mind. How do they believe? What is essential to them? Know this and you will attract the customers you require.
Insight # 7: Be clear about what you want people to do on your website:
A final note: Austin is full of one-way streets. When I first transferred to the city I found this a bit bothersome,however I have to admit that once I was familiar with the streets it actually simplified life a bit. For instance,approaching traffic is unidirectional,which translated to less hesitating when merging into traffic or deciding which method to go. In a comparable vein,style your Website such that newbie visitors know precisely what you want them to do. You are the master of your (Web) domain and visitors to your website need to know where to go and what to do. What is of worth on your website? You know best,now make certain that your visitors know,too.