As technology advances and user habits continue to evolve,consumers are spending longer than ever using mobile devices. If you’re in marketing,but you’re ignoring the rising use of mobile phones,it’s time to take a look. You could be marketing in new ways to this growing group. Knowing about AMP and the effects of mobile on your website will help your business do well in Google rankings and see that it continues to attract and engage customers.

From the start of 2015 to the close of 2017,purchases made on mobile devices reached almost 60%. During this time,more people accessed the internet from a mobile device than a desktop.

As of 2018,more than half of website traffic comes from mobile devices. This is an increase of 500% from 2012. Marketing to mobile devices and understanding AMP allows you to market to more people,no matter where they are. Learn more aboutFive Channels.

What is AMP marketing?

AMP stands for Accelerated Mobile Pages. By using Accelerated Mobile Pages,you can have pages for mobile devices that use less bandwidth and load much faster,irrespective of the device or network involved. This is important for the convenience of your customers (people click away when sites load slowly) and so it’s important to Google too.

Knowing that most users were accessing websites via their cell phones or smart devices,Google began AMP as an open-source project at the end of 2015,intending it to boost the speed and performance of websites accessed on mobile devices. It achieves this effect by loading videos,images and other content automatically.Google uses mobile-friendliness to determine rankings,so using AMP will keep you in Google’s good books and allow you to rank higher than your competitors who are not optimized for mobile.

Despite the evidence and the continuance of the mobile device trend,many businesses have failed to optimize their website pages for mobile viewing,making their customers suffer a poor user experience that risks their relationship with the brand. To stay competitive and boost your business,market to your customers where they are,right next to their mobile devices.